The Business Alliance acts on behalf of businesses and property owners in the area surrounding world famous landmarks Piccadilly Circus and Leicester Square. The Business Alliance operates services which help keep the area clean, safe and welcoming – supporting all those who invest, work, visit and live in the locality.

The Business Alliance’s mission is to realise a shared vision for a confident, vibrant and bustling world class Heart of London: a celebration of its rich mix of entertainment and culture creating an inspirational business and leisure environment

Our purpose:

• To remain advocates for everyone who invests, works or visits the area

• To work in partnership with others on leading edge projects which will change the landscape of the area

• To deliver more targeted, refined services to keep the area clean and safe to meet the needs of businesses.

• To be a strong vocal presence driving awareness and attracting footfall through smart marketing initiatives and events 

• To provide leadership, focus and direction ensuring business is involved, informed and inspired through innovative ideas to create real standout. 

How we operate
The Heart of London Business Alliance is the first Business Improvement District in the UK to achieve a second term of operation. The second term became operational in April 2007, following a successful renewal vote - 63% of businesses voted with 86% voting in favour of a second term.

We are a company limited by guarantee, and we operate within regulations set by government when operating a Business Improvement District.

How is the Business Alliance and its operation funded?
By a combination of voluntary contributions from property owners in the area  (42%) and the BID levy from occupiers (57%) and other (1%)

How are the services we provide monitored?
We have established baseline agreements which clarify what the local authority delivers to ensure we deliver additional service and value. To monitor performance we have service level agreements with contractors and key performance indicators which are published for delivery of our services. In addition, research, surveys, website response and business feedback are monitored.